Happy New Year 2014: General Plans and Directions

It’s gone. It’s here!! Today is the first day of a new year and I want to wish everyone Happy New Year 2014!!!!!!! This year will bring many new challenges and changes for me, but I will face it head on with optimism. Here, I hope everyone learned something last year, and I hope this new year will bring more wisdom and happiness. As usual, I’d like to share what’s been done, what’s to be done and what to expect.


Happy 2014


You know, sometimes life throws a curve ball at you and everything changes. First of all, personally, we want to expand our family so if there’s good news, I’ll be sure to share. The kids are growing up fast and Chloe will be starting primary school, so that’ll change our schedule quite a bit. It is also part of the master plan that should our family grow, my priority will always be my family, so work will have to take a back seat or maybe take the boot. Let’s be real. If we’re not prioritizing our work, it’ll be a drag, performance will be shite and I will sooner or later quit. It’s better to plan realistically. LOL! I believe that my children will get the best if I put my heart and soul into raising them. I don’t need the stress of work to get in the way. So if all work out as planned, this is the way we’re heading.

If I’m not working anymore, that means I won’t have income and it will affect the blog. It means less new shiny things for reviews and I might have to take up sponsored posts and advertising as a source of income to support the blog. If any of you have any issues with that, please voice out and I’ll see how we can go about it. Of course, there will be those sent by PR but let’s not depend on those. I am a person that will review products I think you’ll be interested in, but I don’t just take up everything I’m offered.


random selca


Now if everything goes according to plan, I want to take the blog to a little detour. I’ve been doing a lot of reviews because there are obligations, but I feel like I want to do something … less boring? LOL! There are so many blogs around, it’s not hard to have similar thinking or views of a particular product. So, in my opinion, reviews do get repetitive sometimes. I’d like to think that I put my personality and soul into my own blog, so even though my voice and thoughts might be similar to some other bloggers, it’s still me and I hope you guys can see it.

While I won’t be able to run away from reviews, I’d like to put more stash shopping and FOTDs and tutorials out. I get feedback from you guys that you enjoy those. Whenever I can, I will sneak those in. What else would you like to read on Chloe.Ash? Do let me know because that’ll help immensely. I will also have to put it out there that MAYBE, frequency of new blog posts will slow down, I might sometimes take longer breaks because when real life kicks me in the butt, something’s gotta go. Heh! I don’t plan to get the top blogger award so churning out post after post isn’t what I signed up for. If it doesn’t bother me, I hope it won’t bother you either πŸ™‚ Of course, I’m hopingΒ that will be the last resort because I still want to keep my hobby… and for all you know, I might be putting up 2 or 3 posts a day! (yeah…. NOT).

This is an usually wordy post for me, but it had to be said. Fingers crossed everything will work out well and the same is to be said to all of you! I’m sure we all have our own challenges, be it big or small, and even though it may be hard, things will work out sooner or later. I have laid down my general plan and directions for this year, Β and my only resolution is that I remain positive for all the changes to come, whether or not it is according to plan!

I wish all of you the best of 2014! Do you have any particular plans for this year? Are you anticipating any changes? Perhaps a resolution you know you’ll stick to?

Lots of Love to all my readers and friends, Cheers!


xoxo Lily


  • TracyBeautyReflections

    Happy New year Lily to you and your lovely family! LOVE YA!! Yeah, less buying over here as Marky for SURE will be heading to college this year. Lots of changes on the blogging front for me too. I want to write about other stuffs and life as well. Plus I want to slow down. I’ve enjoyed taking breaks this holiday and want to continue posting less.

    • Lily

      I’d love to read about what you have to write – sometimes, non beauty related things are so much fun πŸ™‚ I usually post on alternate days, but even that, it can get overwhelming for me sometimes. LOL!

  • Kate Driveller

    Happy new year, dearest! AGAIN, since my last wishes were eaten, lol
    I adore you and your approach to errythang — I would read you typing the phone book, y’know? But definitely excited for FOTD and tutes — your stash shopping series has some of my favourite posts ever!

    • Lily

      KATE!! I can finally see your comment! Happy new year to you too πŸ™‚ Ah, those stash shopping and Femme Boulevard posts are definitely fun. Just in my recent FB post, I did this red themed night out look as an experiment, and was well received! It’s so much fun… will do mOaR!

  • A change is always a good thing and I’m personally making some changes too because this year will be a busy one otherwise and focus will shift plus I guess I’m just tired and like Tracy, I can see some slowdowns and speed bumps in the future. C’est la vie! Happy new year πŸ™‚

    • Lily

      Happy new year PB. There’s nothing wrong in slowing down… in fact, the readers might even miss you if you’re gone once in a while. Heh!

  • Yvonne Tay

    Happy New Year! May it be filled with love, laughter, good health and great times! =) I do love reading your FOTDs and stash shopping entries, so please keep them going!

    • Lily

      Thanks you Yvonne. Yes, will do more FOTD and stash shopping for sure πŸ™‚

  • ooo ooo fingers crossed that your plans to expand the family and stay at home with the babies goes as planned!! This is SO EXCITING!!! YAYYYYY

    • Lily

      I know! I’m really excited too, Joyce! I think I’m getting a little sick of work life… I enjoy my time more when I’m at home with the kids! Sign of getting old? Hahaha!

      • just a sign of being a loving mom i think hehe πŸ™‚ i can’t stop being so excited for you!!

  • Paritashah26

    Happy New Year!! super excited for FOTDs and tutorials! I personally love to see tutorials so yaya for that! Hope you have a wonderful year ahead!

    • Lily

      Thanks you Parita. Happy new year to you and may 2014 be a happy and an eventful one for you!

  • Happy new year, Lily! Best of luck with expanding your family. It’s so clear how wonderful of a mother you are and how much joy it brings you. I hope everything goes according to plan πŸ™‚ I can completely relate to the limited income for makeup and I think it makes you have to come up with creative post ideas, vs simply reviewing, which can actually be pretty fun

    • Lily

      Aaw, thank you so much Catherine πŸ™‚ Yes, I think when there are less reviews, more creative stuff will have to come!

  • liyeun

    Happy New Year and yes, I love ur stash shopping and FOTDs! Do what you love, becoz nothing beats passion!

    • Lily

      Thank you Liyuen. Happy new year to you and your family too! You’re right about passion. It fuels the fire and keeps it burning πŸ™‚

  • Happy new year, Lily! Good luck expanding your family! That’s quite a decision to make! I still don’t know how you manage to do so many things at the same time, and I hope one day I’ll get just as good πŸ˜‰

    • Lily

      Hi Sunny. That’s so much for your kind words. It’s easier when it’s the first, then when the second comes, there’s a bit of a shift in dynamics but we’re used to it. My parents help out, since I work full time, and that is also the reason I know I won’t be able to continue working with the arrival of the third in the future. My parents aren’t any younger and it’s hard to keep up with hyperactive children. LOL!
      I think all women have some sort of maternal instincts built in us, so don’t you worry Sunny! We’re all just doing the best we can, in our own terms πŸ™‚

  • Happy new year, Lily!
    Wish you health and happiness in 2014 for you, your family and your blog! πŸ™‚
    I love your makeup tutorials and your reviews as well.

    • Lily

      Thanks Lena and same to you! May 2014 be a great new year to you πŸ™‚

  • Bellyhead

    Happy Happy New Year! I’m excited for you for your upcoming life change and look forward to reading anything new you do for your blog. I love the FOTDs you do and would love more detailed tutorials and techniques. Those would be awesome sauce!!!

    • Lily

      Happy new year, Belly πŸ™‚ Yes, that’s a great feedback! I’ll try to make them more detailed… if only it’s as easy as showing it to you… well, I guess I’ll have to ramble away!!

  • Woohoo, Disqus here too! (or has it been here forever and I just forgot? I’m so tired lately what with traveling etc that I’m scatterbrained, lol!). I think you have made great points here – it is just a hobby and you do what you have to do! Good luck with your family plans πŸ™‚ I wouldn’t mind some pregnancy-type posts if that does happen to be relevant – skincare, what things you avoid, etc. Always good to bookmark and come back to! Happy new year, Lily!

    • Lily

      Hahaha no Larie. Disqus is new here because I got sick of all those spam filtered and I have to go through them to make sure none of the genuine ones are caught in there.
      Well, when I get pregnant, I’ll be sure to post beauty relevant updates… like how to deal with the ever growing puffy face for 9 months. Hahahaha!!

  • Icaria

    Hey Lily I sincerely hope you get all you want in 2014! I just know it will all be good! xx πŸ™‚

    • Lily

      Thank you so much Helene. Same to you too!

  • These are some very exciting plans! I wish you the very best! I love reviews, you’re my Dior go-to. I say keep those looks coming, I love your smokey-eye looks . Stash shopping is a great one too. Whatever you give us I look forward to it. best

    • Lily

      LOL Love you comment on “Dior go-to”. Hahaha!

  • Hi Lily! Your real life plans sound extremely exciting so wishing you all the best for you and your family. (Shiny objects to review are cute but less important). Hugs, Sofia

    • Lily

      Aaw, thanks Sofia. *hugs*

  • Hi babe, all the best on your new year plans! At the end of the day it’s your life so you do what suits you and your family, because we’ll still be here reading your ramblings. That said, yep tutorials and how-tos definitely sound good so I’d love to see more of those. xx

    • Lily

      Thanks Lilit! Yes, tutes and how to’s will surface more often on this blog!

  • Wishing you the best of luck in 2014 and very exciting to hear about your family plans! I definitely feel like family is THE most important thing indeed & if that means not working anymore, than that’s what you gotta do. I look forward to reading you in 2014!

    • Lily

      Thanks so much for the support, Isabelle πŸ™‚

  • Oh wow! Building your fam sounds like a wonderful plan for the new year! It’s hard when you’re a hard working perfectionist to slow things down, even “hobbies”, but it’s truly good for the soul to do more of what makes YOU happy. I found that the fewer entries I posted, the more comments and views I got. I think when you only post when you’re inspired to as opposed to feeling obligated to, it comes across in the writing. I always enjoy your Sunday Stash Shopping posts and your EOTD/LOTD posts! Best of luck to you in 2014, boo! πŸ˜‰

    • Lily

      Aaw, it’s so heartwarming to read all these comments. Thanks so much for the support girl!

  • Liz

    So excited for your plans!!! πŸ˜€ You’re so organized and logical about these things. Love you and the blog and excited to see what’s in store.

    • Lily

      Love you too! *muacks*

  • Victoria

    Change is always a good thing as you do not want to be stuck in a rut for too long and I am happy that you have plans in the pipeline. Happy new year Lily and all the best in 2014!

    • Lily

      Thanks Victoria. It always amazes me how kind all of you are!