Review: Giorgio Armani Eyes To Kill Mascara

Giorgio Armani Eyes To Kill Mascara is THE mascara I have to try! So I’ve been told. Many people love this mascara, and I had high expectations. I also read some negative reviews, but they are so far and few between that I thought, hey, maybe I’m part of the majority. I have very fine Asian lashes which aren’t long, but not too short either. My lashes are not dense, and yet, they are not too sparse, and thank goodness, no bald spots. I want a mascara that lengthens, volumizes and holds curls. The worst for me is a mascara that makes my lashes all droopy and sad. So anyway, in came the Armani ETK mascara.


ETK mascara


Oh yes, the heavy luxurious feel of the tube. It makes you think the product is just as luscious and sexy. The wand is quite big for my eyes, but I could make it work. The wand also looks like a regular one without any gimmicky special shape, so to me, regular is good. I’d prefer it to be smaller, but I know I have the option to buy the Clinique one if I want a tinier brush. I just have to make sure the formula isn’t too wet, or I’d risk smudging the mascara all over my lids. If the mascara comes out wet, I usually like to leave it out for a while to let it dry up a little before applying. This mascara isn’t too wet, but I still have to let it air dry for a while first.


ETK mascara wand brush size


The thing with this mascara is, it doesn’t make much difference to my lashes. Sure, maybe my lashes look a little blacker, but that’s it. It doesn’t hold the curl because my lashes drooped immediately after application, and even after 3 coats, my lashes don’t look any longer or any fatter. Erm, so, what’s the point of this mascara? I really have no idea. Here’s a before after photo to show you what I mean.


before after


It’s just a total waste of money because I can get better results using a much cheaper drugstore mascara! Every time I use this mascara, I just feel like throwing it in the bin. One day, when my patience runs out, when I’m stressed and just plain grumpy due to lack of sleep and sore nipples, I swear I’d destroy this thing. UGH!

On the more logical side, I guess this is why there are so many mascaras out there though. Depending on your own lashes and preference, there will be a mascara for you out there. I have a few favourites from Dior and Estee Lauder, and also from Lancome and Maybelline. Some Japanese brands work quite well too. So in the end, it’s all trial and error. This is an expensive error but hey, now I can just scratch Armani ETK off my list, and put it in my DO NOT BUY AGAIN list. I bought into the hype, but it’s just not for me. Next!

What about you? What mascaras work for you and what mascaras don’t work for you?


xoxo Lily



  • I’ve heard so many amazing things about ETK too, and from some people that I usually trust and seem to have similar lashes to mine. But I have to agree with your photos, it doesn’t make a huge difference to your lashes – maybe a tiny bit of volume. While I don’t need any curling power from my mascara, I like volume and length! So disappointing for such an expensive product :/

    • Lily

      Very disappointing indeed. I did a double take the first time I applied it. I was wondering if I got a dud, but I doubt it. You have amazing lashes, Monika, and I think many mascaras will work on you *envy*

  • Bella

    Thanks for this review, that’s some money saved, LOLOL! I can relate to just wanting to throw certain products in the bin and some I actually have LOL! My commiserations with the sleepless nights and sore nipples; I’m sure the cuddle bunny makes up for it :D. How are his sisters reacting to the new family member :)?

    • Lily

      Well, might work on you! And yes, sore nipples and sleepless nights come with newborns and their ever growing bellies. They suck so hard especially when they’re hungry. YIKES! The sisters are excited for a while, and then they forget there’s a baby around when they’re playing. I still need to teach them how to behave when the baby is around (they’re a little rough) WHILE being very gentle about it. I have sensitive daughters who might think I don’t love them anymore now that there’s a baby in the house. LOL!

  • Whoaa I’m so sorry to hear you don’t like this one! I tried this a few years back and did like it, although that was before I tried enough things so maybe I’ll think differently now! I still think I might like the wand tho. I typically don’t have very good luck with rubber wands, although Dior Addict It-Lash is an exception ๐Ÿ™‚

    • Lily

      I think I’ll stick to the tried and true. Still, I wander… darn my curiosity!

  • I was lucky to have gotten a sample of this, and it was a fail for me too. However, there was one time an SA applied it on me, and it looked amazing, lasted very well too…so something’s wrong with my application skills :S

    • Lily

      Really? I mean, there are a few versions of the ETK and maybe this one doesn’t work. Still, I won’t get any ETK mascaras anymore.

  • I tried this a couple of years ago and even me with lotsa’ lashes didn’t care for it. It was just ok. And you are right-mascara is a trial and error thing for sure, but I’d rather do that with drugstore ones for sure!

    • Lily

      You, the queen of beautiful lashes?!?!! You kid me. All mascaras look gorgeous on you Tracy, because you have awesome lashes to start with >_<

  • Yeah, I think mascara is the most subjective thing – hard to buy, no matter how many reviews are out there!

    • Lily

      It is! That’s the reason I don’t review mascaras much. That said, I’d still like to know what works and what doesn’t, on others and on myself ๐Ÿ˜›

  • Liz

    I try to stick to recommendations by people with similar lash situation as mine. Tried a sample of this and it looked pretty much the way your lashes do here. There’s a Revlon that you might like if you don’t mind some flaking! I should really get on reviewing that.

    • Lily

      I just got one called Fibrewig or something. I haven’t opened it yet. I’m waiting for this ETK to die first. I mean, for it to dry up or for me to just throw it out. I have a habit of using one mascara at a time, unless I have to test the product. Heh!

  • Jaa

    Ouch that’s a big waste of money there. ๐Ÿ™ I was so tempted to get this mascara during the recent sale but so glad I didn’t. My lashes are pretty thin like yours so my guess is that I’ll not like it, either. Thanks for your honesty, Lily!

    • Lily

      You’re welcome Jaa. I hope I saved you some money ๐Ÿ˜›

  • Ugh, you know I had a wp version of this and got completely disappointed, right?
    Unfortunately, all 3 mascaras I bought from the Nordstrom mascara sales are just okay. I think I will go back to my beloved ds ones or even Japanese ones.

    I am glad I’m not the only one! There are quite so many that rave about this particular mascara, though.

    • Lily

      Yes, I remember your review! I wanted to try some of the mascaras you like but we don’t get them here. Sigh!

  • So many ladies swear about this and I almost ALMOST gave in to it. I’m glad I didn’t! ๐Ÿ™‚ I find Japanese mascaras to be the best in terms of my sparse Asian lashes! Thanks for helping a lot of ladies save a lot of money with this review, lilycakes!

    • Lily

      You’re welcome, Shari ๐Ÿ™‚

  • silverkis

    Aww… i’m sorry this didn’t work for you. I’ve had so many like that too… just nada! But what I do with such mascaras is to use them to build up layers on top of a really thickening / volumnizing mascara like the Lancome Grandiose or Guerlain cils d’enfer to make those vavavoom lashes without too much clumping.

    • Lily

      That’s a great tip, Linda! I should try that ๐Ÿ™‚

  • Thanks for sharing this. I really appreciate it when people share what didn’t work for them, as well as what did! I have been in mad crazy LURVE with L’Oreal Miss Manga. It’s so lightweight that it doesn’t cause droopage and really amps up my wimpy lashes. One mascara that did not work for me this year was the Benefit They’re Real Mascara. It was ok performance-wise but removing it was more than I could deal with! It NEVER COMES OFF! It will be 3 days later and I’m still waking up with black traces. NO!

    • Lily

      I remember liking the Benefit one but the wand poked my eyes all the time so I never repurchased it. I realise I need smaller brushes for the mascara to work so when I see the wand is large, it very likely won’t work too well on my lashes >_<

  • thats so sad this did not work for u
    but I have heard so many ppl raving abt this mascara
    total waste of money ๐Ÿ™

    • Lily

      I know right? I was so sad…