Sunday Stash Shopping #51: Estee Lauder Pure Color Envy Liquid Lip Potion in Cold Fire

Estee Lauder will launch a new line of lip lacquers next month, called the Pure Color Envy Liquid Lip Potion (RM98) and I thought I’d let you know about it here, together with my stash shopping post. I’ll be putting up an FOTD using it anyway, so why not. A plain review is boring anyway, right? Oh, by the way, let’s just call it lip potion. Why must the names be sooooooooo loooooooooooooooong???



EL Cold Fire Estee Lauder



First, let me just say that the texture of this lip potion is amazing. Let’s just ignore the packaging altogether, even though I really like it, because it looks all too familiar. Don’t get me wrong. I like familiarity. And that is why, I don’t have to talk about it 🙂 You see the shade from the tube but it’s not new, is it? OK, the texture. It is lightweight, non sticky, non tacky, a little balmy, super opaque (the color I have anyway) and very comfortable on the lips. I love love love the texture! My lips do not feel dry after using this lip potion, and when I take it off, my lips actually feel smoother. The science behind it is the unique Time Release Encapsulated Moisture Complex with Hyaluronic Acid. Also, the lip potion is drenched in oils – avocado, jojoba and sunflower. Good stuff! It is lightly scented with red currant, mandarin orange and apple blossom but to be honest, my nose can’t detect it. There’s a whiff of something if I put my nose on it, but I can’t detect any scent (or taste) while applying it.






I do want to mention about the applicator though. It is slanted and curved at the tip. Picks the right amount of product for opaque coverage and it is very easy to be precise with the lip lines. The color I have is Cold Fire, and while it is a shocking bright pinky coral, I could apply it and shape my lips using the applicator with ease. At first glance, Cold Fire looks similar to Clinique Chubby Stick Intense Heftiest Hibiscus and Urban Decay Sheer Revolution Lipstick in Sheer Slowburn. However, after much comparing, Cold Fire is the pinkest of the corals and the brightest (borderline neon, glow in the dark potential). Heftiest Hibiscus is the warmest of the lot while Sheer Slowburn is redder. The finish of all 3 are completely different though. Here’s a comparison:






And here is how I’d wear Cold Fire. I have Bobbi Brown cream shadow stick in Golden Bronze on my eyes and on my cheeks, Dior My Lady Blush in 007. Yes, I finally used it! It looked really bright before I put on the lipstick, but once the lipstick is on, everything else disappeared. It’s that bright.



look2 look1



There are 12 shades for you to choose, and I’m really curious about them. I’d love to get a nude, a mauve and a berry. Thing is, the names of the lip potion are a little tacky, if I might say. They’re all kinda femme fatale in a way. Here, take a look:

Nudes to Browns: Naked Ambition, Extreme Nude

Corals to Reds: Fierce Beauty, Cold Fire, Lethal Red

Pinks to Berries: Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naïve, Quiet Riot

Mauves to Plums: Vague Obsession, Fragile Ego



What do you think of the look? How would you wear a super bright lipstick?



xoxo Lily



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