Sunday Stash Shopping #51: Estee Lauder Pure Color Envy Liquid Lip Potion in Cold Fire

Estee Lauder will launch a new line of lip lacquers next month, called the Pure Color Envy Liquid Lip Potion (RM98) and I thought I’d let you know about it here, together with my stash shopping post. I’ll be putting up an FOTD using it anyway, so why not. A plain review is boring anyway, right? Oh, by the way, let’s just call it lip potion. Why must the names be sooooooooo loooooooooooooooong???



EL Cold Fire Estee Lauder



First, let me just say that the texture of this lip potion is amazing. Let’s just ignore the packaging altogether, even though I really like it, because it looks all too familiar. Don’t get me wrong. I like familiarity. And that is why, I don’t have to talk about it 🙂 You see the shade from the tube but it’s not new, is it? OK, the texture. It is lightweight, non sticky, non tacky, a little balmy, super opaque (the color I have anyway) and very comfortable on the lips. I love love love the texture! My lips do not feel dry after using this lip potion, and when I take it off, my lips actually feel smoother. The science behind it is the unique Time Release Encapsulated Moisture Complex with Hyaluronic Acid. Also, the lip potion is drenched in oils – avocado, jojoba and sunflower. Good stuff! It is lightly scented with red currant, mandarin orange and apple blossom but to be honest, my nose can’t detect it. There’s a whiff of something if I put my nose on it, but I can’t detect any scent (or taste) while applying it.






I do want to mention about the applicator though. It is slanted and curved at the tip. Picks the right amount of product for opaque coverage and it is very easy to be precise with the lip lines. The color I have is Cold Fire, and while it is a shocking bright pinky coral, I could apply it and shape my lips using the applicator with ease. At first glance, Cold Fire looks similar to Clinique Chubby Stick Intense Heftiest Hibiscus and Urban Decay Sheer Revolution Lipstick in Sheer Slowburn. However, after much comparing, Cold Fire is the pinkest of the corals and the brightest (borderline neon, glow in the dark potential). Heftiest Hibiscus is the warmest of the lot while Sheer Slowburn is redder. The finish of all 3 are completely different though. Here’s a comparison:






And here is how I’d wear Cold Fire. I have Bobbi Brown cream shadow stick in Golden Bronze on my eyes and on my cheeks, Dior My Lady Blush in 007. Yes, I finally used it! It looked really bright before I put on the lipstick, but once the lipstick is on, everything else disappeared. It’s that bright.



look2 look1



There are 12 shades for you to choose, and I’m really curious about them. I’d love to get a nude, a mauve and a berry. Thing is, the names of the lip potion are a little tacky, if I might say. They’re all kinda femme fatale in a way. Here, take a look:

Nudes to Browns: Naked Ambition, Extreme Nude

Corals to Reds: Fierce Beauty, Cold Fire, Lethal Red

Pinks to Berries: Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naïve, Quiet Riot

Mauves to Plums: Vague Obsession, Fragile Ego



What do you think of the look? How would you wear a super bright lipstick?



xoxo Lily



disclaimer 800pix





  • OOOh! These looks really pretty on you!! And sounds interesting the texture! I will have to check them out!

    • Lily

      I love the texture! I don’t have dry lips but these feel so comfortable.

  • The names sounds like characters in Taylor Swift’s “Bad Blood” video, hahahaa!!
    Cold Fire is really pretty; from the pics it looks rather like a liquid version of Revlon Matte Balm in Unapologetic, which is pretty bright/neon when worn. The hand swatch doesn’t look too scary though.

    • Lily

      I erm, never saw a Taylor Swift video before. I’d need to search for this on YT because I’m curious. The hand swatch doesn’t look scary at all, most of the time. There are some pretty nudes in this line though. I’ll have to check them out when they are launched.

  • Beauuutiful! You know, I don’t pay that much attention to Estee Lauder… I still feel they are so old fashioned. Like the packaging, maybe? But this is so bright and modern! I have to check out sometime.

    • Lily

      I know what you mean. It’s like, you have to reach ‘aunty’ status to check out Estee Lauder. Hahaha! But hey, I AM middle aged already.

  • Wow Lily it looks fantastic on you, I love the whole look altogether. The texture and everything sounds good, sounds like the kind of lip product I would like! Hmmm bright lip is something I don’t do often at the moment, but its because I’m still going through my loads of smudgy black eyeliner phase, so I guess a bold bright lip together with that would be too much.

    • Lily

      Hey Sofia, smudgy black liner and bright lips are epic! You should try our just for the heck of it 🙂

      • I accidentally do sometimes, and then feel like a a girl has done me up like her doll, lol

  • Oh dang, this is HOT! I definitely need to look into these, but I have no idea when they will be available here! I’m hoping it’s soon! Summer is a SLOW season in Europe. Everybody is constantly on holiday, so basically nothing gets properly launched here.

    • Lily

      Summer is the holiday season after all. And then there’s Christmas. .. but I’m sure you guys will get these soon enough. I saw some swatches of the other shades and they are really quite pretty 🙂

  • Liz

    Love that colour and how you wore it. And haha, those names, man. I think the product names have to do with some technical issues like trademarking. It’s getting more and more ridiculous.

    I’m with Arianne. EL has some interesting products now and then but they still have that overall outdated vibe.

    • Lily

      I guess it would be messy having the same names. I wonder how much more creative they can get with names though. Lol!
      Do you think it’s because of their logo? The font and the blue and gold colors? I dunno. There’s something about it

      • Liz

        It’s a colour combination that I normally like but yeah – something. I guess I just associate the brand with all the Asian grandmas who storm the counters and drop $1000 in single visits.

  • Wow that is eye-catching! Haha I don’t know if I can pull this off, I am barely getting more comfortable with red these days. Love the sound of the formula though with the extra moisture, will look for it.

    • Lily

      There are some pretty nudes in this line. You should go have a look when they are launched! I’ll post the swatches I have later

  • It’s so pretty on you, Lily! *love struck*
    I really want to try this one, because I have really dry chapped lips, so I do concern about the moisturising level on any lipstick.

    • Lily

      Hi Yunie, I think these will be great for drier lips. Do keep me posted if you get to try them!

  • Nathalie Gusone

    Hi Lilly,

    Very exciting this lipstick….i really want it !
    Can you send me a pictures of its full ingredient list please ?
    It should be nice of you !!


    • Lily

      Hi Nathalie, I’ll have to contact the brand for the ingredients. I was sent the tube without the box so… I’ll keep you posted!

  • Hi Lily,
    it look so good on you! And Dior blush too, I am glad to hear that we could convince you to try it out 😉
    I want Fragile Ego, even before seeing the color, the name calls me :-p

    • Lily

      Hi Sara, Fragile Ego is your colour! It’s a fuchsia that leans more pinky red. .. from the swatch I saw. I’ll need to post the swatches. I got the brand PR to swatch their testers for me 🙂

  • It looks amazing on you!
    Glad to hear the formula is nice as well. I keep forgetting that EL makes great lippies. Used to buy them a lot. 🙂

    • Lily

      Thanks Lena. I couldn’t use EL lipsticks because of their fig scent. I’m glad they did away with the strong fragrance!

  • This is the type of colour I wish looked good on me, but it makes my teeth look really yellow and my skin look super sallow! It’s beautiful and brightening on you though 🙂

    • Lily

      It is a tricky color to wear. I have to make sure I have foundation and blush on. Otherwise, this bright coral just takes away all color from my face.

  • Someone said glow-in-the-dark neon coral?? I want it, lol!
    So is this a long-wearing liquid lipstick kind of formula?
    I agree with you, the shade names are not too good, kind of like my mom when she was tries to sound young and trendy… it falls flat.

    • Lily

      Lol at your mom comment. Hahaha! But yes, this is very bright. And yes, this is long wearing liquid lipstick that’s actually very kind on the lips. Win!

  • I like this color on you! Me and reds, it’s always tricky, but you wear ’em well.

    • Lily

      A few years ago, I didn’t think I could wear any bold colors, period! Actually, it’s all in our head. Everybody can pull off a red – just what kind of red 🙂

  • Jaa

    This one reminds me of MAC Morange but I’m 100% certain the formula of this one is a hundred times better! 🙂 I appreciate that you mentioned the balmy feel, that’s super important for opaque liquid lipsticks (most tend to be drying on me). Cold Fire is a perfect name. And congratulations on using My Lady 007!! It is a LOVE right? And it’s MORE FUN to use it than to keep it, right? ;D

    • Lily

      Hi Jaa, yes, I suppose it’s more fun using beautiful things. LOL! Well, it also helps that it’s a gorgeous coral as well

  • Ohhh I love this!! It reminds me of my Bite Crush! I wonder when it’ll launch in Singapore!

    • Lily

      Should be launched around the same time I guess?