Afriel & Lofiel is a new Japanese brand that is exclusive to Cosme-de.com. I got to try their Perfect Creme, which is, literally, the only product this brand has at the moment. When I was approached to try out this cream, I was a little hesitant, especially when I found out that this brand does not even have a brick and mortar anywhere. It’s an in-house brand created by Cosme-de.com, and it has no presence in Japan even though it is made in Japan.

 

 

perfect creme

 

 

The packaging reminds me of Astalift, and the cream is actually a white translucent gel. The cream promises to do EVERYTHING, from balancing sebum production to repairing coarse and dry skin, moisturizing, brightening, firming and even soothing sensitive skin. I have used half a tub now, for a couple of months every morning and evening, and on my normal dry skin, it is only enough as a day moisturizer, and I live in a very hot and humid climate. It’s a lightweight gel which absorbs very easily, and skin does feel smoother immediately without any residue or stickiness. It has a lingering rose scent, but not so strong that it hurts my nose. If I had combination oily skin, I’d be all over it, and that is why, this cream is NOT for all skin types as stated. For dry skin, I really doubt this is enough. Like I said, I also use this every night, and I know it is not enough when my skin looks a little flaky here and there. I need a richer moisturizer at night to keep those dry bits at bay. And because of that, I had to ‘treat’ those dry bits after maintaining the routine for 2 months. I very recently added 2 essences to my routine, and May Lindstrom’s Blue Cocoon and after a few days, my skin looked more hydrated, more supple.

 

 

Afriel and Lofiel

 

 

What else can I say about this moisturizer? I think it makes a good lightweight moisturizer for those who have normal to oily skin. It sinks into the skin immediately, and I love how it feels like nothing on my skin. It has been a great day time moisturizer for me during this heat wave because I couldn’t bear anything sticky. The humidity makes us sticky enough as it is. However, for me, that’s pretty much what it does. This product calls for USD90, and I really wouldn’t pay that amount for what seems to me a basic hydrating gel.

I think if it’s marketed as a soothing lightweight moisturizer for half the price, I would definitely purchase it. Many Japanese drugstore brands offer similar textured moisturizer at a much affordable price. In case you’re interested, here are the ingredients on the box. Everything is in Japanese. I don’t know if this is a marketing idea, but if it’s an in house brand that is sold worldwide, then wouldn’t it be better to list things in English? Perhaps the brand wants to stamp its Japanese presence, but it does irk me that it tries a little too hard. ** ingredients in English taken from their site, here**

 

 

ingredients in japanese
Ingredients:
Water, Olea Europaea (Olive) Fruit Oil, Glycerin, Butylene Glycol, Isopropyl Palmitate, Pentylene Glycol, Hydrolyzed Yeast Extract, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Ginko Biloba Leaf Extract, Vaccinium Myrtillus Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Rosa Centifolia Flower Extract, Pelargonium Graveolens Oil, Macroptilium Atropurpureum Flower/ Leaf/ Stem Extract, Malva Sylvestris (Mallow) Extract, Mentha Piperita (Peppermint) Leaf Extract, Primula Veris Extract, Alchemilla Vulgaris Extract, Veronica Officinalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Malus Domestica Fruit Cell Culture Extract, Tocopheryl Acetate, Panthenol, Laureth-7, Polyacrylamide, Hydrogenated Polyisobutene, Niacinamide, Disodium Edta, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, PEG-7 Glyceryl Cocoate, Hydrogenated Castor Oil Isosterate, Stearyl Alcohol, Cetyl Alcohol, Polyquarternium-51, Lecithin, Dimethicone, Cimethiconol, Xanthan Gum, Methylparaben, Propylparaben, Alcohol

 

 

I searched for reviews on this product and I can’t find anything in depth about it. All the videos and write ups are pretty close to just spewing of marketing material and the “oooh so nice!” kinda of review. I guess I’m the odd one out here. Maybe I’m too old for this moisturizer, but it’s marketed for those aged 20+ to 50+ and I’m smack in the middle.

I don’t know if I’m going to hear from Cosme-de again, after this review, but just in case, it’s been nice working with you. Then again, I thought brands are supposed to appreciate honest feedback?

For those of you in Japan, have you heard of this brand?

 

 

xoxo Lily

 

 

disclaimer 800pix

 

 

 

Written by Lily

  • LOL at your ending talking to the brand HAHAHA I love it. I think there’s only a handful of use that still do honest reviews these days. And those are the only blogs I read.
    Creams that say they’re for everybody rarely are I find. I mean how can they work for everyone?

    • Lily

      I know right? When a cream says it works for those from 20 to 50 years old, it must be a very general basic one that works for everyone. Then again, I don’t think I was mean at all. Some can’t take it. I got a message saying “hhmmm… that was quite negative”. LOL! I thought I was quite unbiased. They obviously haven’t seen my really negative reviews before!

  • Of course they are supposed to appreciate honest feedback! Ha thanks for putting the ingredients in English, of course a cream that claims to do EVERYTHING I see the ingredients. Ok I can’t see anything tooooo magical about it 😉

    • Lily

      LOL thanks for the confirmation, Sofia. I think many smaller brands are afraid of negative reviews. I don’t understand why, because when else can you get honest feedback for improvement, right?

  • First of all, welcome back! Have missed you for the past week! And on to this product…USD90 for an unknown brand? WTF? Err, no thanks for me especially when I have dry and dehydrated skin. Thank you for the honest review, Lily!

    • Lily

      Hello Shireen. It’s nice to be missed once in a while 🙂 For US$90, you’d expect to be wow-ed, right? Nah… didn’t happen.

  • yarako

    Thank you for the review Lily. I had a tester and for my combinated skin it was the first time when I also “feels like nothing on my skin”. But the price is high.

    Can you give an advice for the alternatives with same or better effect and lower prices? Would be very grateful.

    • Lily

      Hi Yarako. I think there are many companies who do moisturizers well. Bobbi Brown has some basic ones, which I find are pretty good. I also like Estee Lauder. If you prefer drugstore / pharmacy brands, I also think Hada Labo is very basic, but keeps the hydration up.

      • yarako

        Thank you so much Lily for your time and recommendations!
        I’ll try these brands.

        • Lily

          Hope you like them!