Afriel & Lofiel is a new Japanese brand that is exclusive to Cosme-de.com. I got to try their Perfect Creme, which is, literally, the only product this brand has at the moment. When I was approached to try out this cream, I was a little hesitant, especially when I found out that this brand does not even have a brick and mortar anywhere. It’s an in-house brand created by Cosme-de.com, and it has no presence in Japan even though it is made in Japan.
The packaging reminds me of Astalift, and the cream is actually a white translucent gel. The cream promises to do EVERYTHING, from balancing sebum production to repairing coarse and dry skin, moisturizing, brightening, firming and even soothing sensitive skin. I have used half a tub now, for a couple of months every morning and evening, and on my normal dry skin, it is only enough as a day moisturizer, and I live in a very hot and humid climate. It’s a lightweight gel which absorbs very easily, and skin does feel smoother immediately without any residue or stickiness. It has a lingering rose scent, but not so strong that it hurts my nose. If I had combination oily skin, I’d be all over it, and that is why, this cream is NOT for all skin types as stated. For dry skin, I really doubt this is enough. Like I said, I also use this every night, and I know it is not enough when my skin looks a little flaky here and there. I need a richer moisturizer at night to keep those dry bits at bay. And because of that, I had to ‘treat’ those dry bits after maintaining the routine for 2 months. I very recently added 2 essences to my routine, and May Lindstrom’s Blue Cocoon and after a few days, my skin looked more hydrated, more supple.
What else can I say about this moisturizer? I think it makes a good lightweight moisturizer for those who have normal to oily skin. It sinks into the skin immediately, and I love how it feels like nothing on my skin. It has been a great day time moisturizer for me during this heat wave because I couldn’t bear anything sticky. The humidity makes us sticky enough as it is. However, for me, that’s pretty much what it does. This product calls for USD90, and I really wouldn’t pay that amount for what seems to me a basic hydrating gel.
I think if it’s marketed as a soothing lightweight moisturizer for half the price, I would definitely purchase it. Many Japanese drugstore brands offer similar textured moisturizer at a much affordable price. In case you’re interested, here are the ingredients on the box. Everything is in Japanese. I don’t know if this is a marketing idea, but if it’s an in house brand that is sold worldwide, then wouldn’t it be better to list things in English? Perhaps the brand wants to stamp its Japanese presence, but it does irk me that it tries a little too hard. ** ingredients in English taken from their site, here**
|Water, Olea Europaea (Olive) Fruit Oil, Glycerin, Butylene Glycol, Isopropyl Palmitate, Pentylene Glycol, Hydrolyzed Yeast Extract, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Ginko Biloba Leaf Extract, Vaccinium Myrtillus Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Rosa Centifolia Flower Extract, Pelargonium Graveolens Oil, Macroptilium Atropurpureum Flower/ Leaf/ Stem Extract, Malva Sylvestris (Mallow) Extract, Mentha Piperita (Peppermint) Leaf Extract, Primula Veris Extract, Alchemilla Vulgaris Extract, Veronica Officinalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Malus Domestica Fruit Cell Culture Extract, Tocopheryl Acetate, Panthenol, Laureth-7, Polyacrylamide, Hydrogenated Polyisobutene, Niacinamide, Disodium Edta, Vinyl Dimethicone / Methicone Silsesquioxane Crosspolymer, PEG-7 Glyceryl Cocoate, Hydrogenated Castor Oil Isosterate, Stearyl Alcohol, Cetyl Alcohol, Polyquarternium-51, Lecithin, Dimethicone, Cimethiconol, Xanthan Gum, Methylparaben, Propylparaben, Alcohol|
I searched for reviews on this product and I can’t find anything in depth about it. All the videos and write ups are pretty close to just spewing of marketing material and the “oooh so nice!” kinda of review. I guess I’m the odd one out here. Maybe I’m too old for this moisturizer, but it’s marketed for those aged 20+ to 50+ and I’m smack in the middle.
I don’t know if I’m going to hear from Cosme-de again, after this review, but just in case, it’s been nice working with you. Then again, I thought brands are supposed to appreciate honest feedback?
For those of you in Japan, have you heard of this brand?