Review: Shu Uemura Rouge Unlimited Supreme Matte

I was recently sent some new matte lipsticks from Shu Uemura. Actually, I think they’ve been available for purchase for a while now, but here are my thoughts anyway, on the Shu Uemura Rouge Unlimited Supreme Matte (RM95). I was sent 4 shades, a beige, a pink, a red and a wine. There are many more shades for you to choose from, different shades of beige, pink, red and wine, if these are not for you. I saw a sponsored video (on YouTube) by Pony a couple of months ago and the colours look nice.





I don’t have dry chapped lips and these matte lipsticks do not dry out my lips. I thought it’s important that I put it out there first. There’s slight slip to it, but not as slippery as say, the Dior mattes. While they don’t glide on easily, they don’t drag nor do they look patchy on my lips either. I just have to smack my lips together a few times and the colours will transfer evenly.

These are fully matte lipsticks with no shine, so they are not for everyone. If your lips are dry, they do emphasize lines. Of course, you could put on lip balm first, but it would take the matte finish away. Matte lipsticks in general aren’t for everyone, because they tend to be drier in texture and they also make your lips look thinner (read more ageing). However, they seem to be trendy now, together with liquid lipsticks that all brands are coming out with now.





This is M BG 934, a very light beige. On my lips, it’s like a concealer nude, which takes out all life out of me. Not my favourite shade, but if you’re very pale, it might work on you. That, or if you love dark smokey eyes, this will look good too. This shade however, shows you how pigmented these Supreme Mattes are. They give opaque coverage, covering your natural lip colour.





M PK 354 is a bright blue pink. This photo takes away some of its brightness because in real life, it’s close to neon. I think it would be what some people describe as K Pop pink. It’s bright and happy and youthful.





The M RD 144 is a tomato red. It’s a bright warm red that brightens the face immediately. However, this is the shade that drags just a little bit. It doesn’t apply as smoothly as the other shades, but it doesn’t get patchy either.





Lastly it’s the M WN 266, my favourite of the 4. I’m just biased because I love berries and wine shades. These pigmented matte lipsticks stay on for at least 5 hours without fading, and I can wipe it all off and still have stained lips. Naturally, the bolder the lip colour, the stronger the stain.





Have you tried the Shu Uemura Rouge Unlimited Supreme Matte lipsticks? Which is your favourite out of these 4?



xoxo Lily





  • I think you pulled off all 4 shades beautifully but like you, I like M WN 266 the most because I too am drawn to berry and wine shades. Honestly I have not tried anything from Shu Uemura with the exception of the eyelash curler, do you have some recommendations on what’s good to try from the brand?

    • Lily

      Thanks Shireen. I love Shu’s H9 brow pencils! They’ve been my HG for years, until they increased the prices too much. I now use ABH and they’re just as good to be honest 🙂

      • I am so freaking cheap with my eyebrows, I only use NYX Micro pencil. LOL! It’s one part of my face that I am not willing to spend the extra $$$ on. Haha!

        • Lily

          Hahaha! I like my brow pencils to be hard. It’s easier to glide on. Some pencils are really waxy and they clump up as I draw >_< Haven't tried anything much from NYX to be honest. When I first started makeup, I remember using a Maybelline one that I liked but they changed the formula. I should try some from Korean brands. They're so cheap!

  • That berry shade looks so good on you!

    • Lily

      Thanks Tracy. Haven’t read a post from you for so long! Are you really quitting?

      • Yup!

        • Lily

          Aaw, I’ll miss your writing Tracy… but it’s good to leave when you’re just not feeling it anymore. My webhosting package expires next year October. So I’ll stick around until then and see how I feel. If I decide to go back to work next year, I might have to give up the blog. Ashton will be turning 4 then!

  • Hmmm, I just made up my mind not to buy any matte lipstick or liquid lip colors (they are too drying on my lips no matter what) and now I see your post. I love the hot pink and the berry especially! So gorgeous on you <3

    • Lily

      Thanks Lena. The hot pink is neon in real life but yes, love the berry! I don’t like liquid lip colors either, because some I’ve tried are super drying, but I love the Burberry ones. They’re the least drying ones that I’ve tried.

  • Liz

    I LOVE LOVE LOVE the last one on you! It’s not the usual berry – it’s brighter and perfect for spring!

    • Lily

      Isn’t it? I love it!

  • I love the last 2 shades on you! Matte lipsticks and I don’t get a long well. Or maybe it’s just me that doesnt kow how to wear it!

    • Lily

      Nah, matte lipsticks aren’t for everyone, that’s for sure. They’re just not meant to be comfortable to begin with. Haha!

  • Yvonne Tay

    wow wow! loving the lips, especially the last 2! I’ve recently been into matte lips (because I don’t need to think about touching up too often..) and your post just came at the right time! Looking for a pink that suits me, and I guess after reading this, I’ll be heading to a counter soon. thanks!!

    • Lily

      You’re welcome, Yvonne. These definitely don’t need frequent touching up… until after a meal that is.

  • WN266 looks really good on you!! I think Shu makes some of the most comfortable matte lipsticks around…. but i’m really not much of a matte lip kind of gal…. my old lady lips cant take the wrinkling!

    • Lily

      Thank you! Some matte lipsticks are so drying, they’re ridiculous to wear. I mean, matte lipsticks are not easy to wear anyway, but these are ok I think.