Review: Shu Uemura Rouge Unlimited

I was sent these lipsticks a couple of weeks back, and let’s just say that out of all the Shu Uemura Rouge Unlimited lipsticks I’ve tried from sheer to matte, this one takes the crown. They are pigmented and creamy, opaque in one swipe, and so comfortable on the lips! There are 38 new shades in the unlimited line up. With 22 shades in supreme matte and 10 shades in sheer shine formula, they form a whopping 70 shades of rouge unlimited for you to play with. 

Here, let me just show you 3 colours and 2 mixers. I have BG965 Muted Rose, WN288 Ride ‘n Berry and RD166 Red Remix. The 2 mixers are yellow and purple. Yellow warms up and brightens your lipstick and purple deepens adding a hint of shadow. I will show you how they work on Red Remix.


Shu Uemura Rouge Unlimited swatches and looks


Like I said, these lipsticks are pigmented and creamy, so they’re a dream to apply. They have a satin finish, kind to lips and leave a stain on the lips too.


Shu Uemura Rouge Unlimited swatches and looks


BG965 Muted Rose is more of a mauve on my lips. It is more mauve than I thought, and on my lips, I can’t see any trace of rose in it. I don’t have a nude like this, so I appreciate the difference.


Shu Uemura Rouge Unlimited swatches and looks


WN288 Ride ‘n Berry is my kind of berry lipstick. If you’ve been here long enough, you’d know I enjoy deeper reds, and berry lipsticks take my heart away. I have a soft spot for them in my heart, always! This one is not too vampy, has enough red to make it wearable, and the slight blue undertone makes me teeth look whiter too.


Shu Uemura Rouge Unlimited swatches and looks


As for RD166 Red Remix, it is a true blue toned red that flatters most skin tones. It brightens my complexion instantly, and I love how easy it is to wear. It is not too bright, and I think this is the perfect red to go with blue denim. It can be worn casual, which I like.


Shu Uemura Rouge Unlimited swatches and looks


I decided to use Red Remix as a base colour to play with the yellow and purple mixers. I apply the mixer all over my lips first, then added the red only on my lower lip. Then, I pursed my lips together to mix the colours in. The mixers are sheer and quite emolient, so they do change the texture of the creamy pigmented rouge unlimited to something lighter and sheerer. The yellow turned Red Remix into a coral while the purple turned it into a purple toned berry. Depending on how much of the red I used, the coral can be close to nude (minimal red) to warm coral red.


Shu Uemura Rouge Unlimited swatches and looks Shu Uemura Rouge Unlimited swatches and looks


In short, I’ve loved playing with these mixers. The purple + BG965 turned mauve into purple and yellow + WN288 warmed up the berry. In my opinion, if you have more lighter lipsticks in your stash, get the purple one so you can deepen the colours. If you have lots of reds and berries and bolder colours, then get the yellow mixer to change things up.

I have truly enjoyed these few gems, and because I’m still on a red lip kick, I’ve been loving Red Remix. These retails at RM95, and compared to the other higher end lipsticks that are priced at RM120 and above, the Shu Uemura Rouge Unlimited lipsticks are definitely worth a look. The formula gives my favourite Rouge Dior a run for their money, that’s for sure!

Have you tried any of these?


xoxo Lily