Review: It Cosmetics Superhero Mascara

I haven’t reviewed mascaras in a long time. I’ve been using a few, lately, and thought I want to share about them. Let’s talk about the It Cosmetics Superhero Mascara today. It retails for RM99 at Sephora, and I received this as GWP so it’s a mini version.



The brush is of medium size, and it’s not so large that I smear mascara all over my lids either. I have fine and short lashes, and not many mascaras hold a curl on me. I prefer my mascaras non waterproof because I hate the crunchy effect waterproof mascaras do to my lashes. Also, mascaras don’t usually smear on me, so that’s not a problem.

This Superhero mascara does not tolerate any sort of moisture at all. If you tear easily, or if you have watery eyes, just skip this. I had a mini tear (I laughed too hard) on my eye and this mascara melted nearly immediately. So whenever I wear this, I make sure I keep my eyes dry!

The Superhero mascara is also quite dry in texture. It clutches onto every single lash, which is great. Because it’s dry, it also holds a curl much longer. It does not feel heavy, separates the lashes well, volumizes and adds some length moderately. I actually quite like it but its absolute lack of tolerance to water makes it a deal breaker. All my mascaras are NOT waterproof but none of them are so weak against H2O.



Here, I show you my bare lashes, and 2 coats of mascara, on uncurled lashes.

Have you tried the Superhero mascara before? What’s your favourite mascara?


xoxo Lily